Magnum has launched its most pleasure-packed ice cream – the Magnum Infinity.
To celebrate the launch, Magnum partnered London-based culinary experience designers Bompas And Parr, to design the world’s first Magnum Infinity Playground. This collaboration sought to transport guests back to their childhoods – a time when fun and ice cream were inextricably linked.
The playground transformed the rooftop of Singapore’s iconic Esplanade into a larger-than-life wonderland for adults. The highlights of the chocolate and caramel-filled evening were the Infinity Slide and Infinity Skyline Swings, installed against the breath-taking Singapore city skyline.
Magnum seek to work with a partner who would push the creative boundaries while maintaining the essence of indulgent chocolate and ice cream pleasure. Critically-acclaimed design studio, Bompas & Parr, was engaged for their renowned installations of spectacular culinary experiences that intersect art, architecture and food.
“Magnum Infinity represents the perfect blend of creativity and aspiration. We will offer pleasure seekers an experience they will never forget in the form of the world’s first Infinity Playground,” said Harry Parr, co-founder of Bompas & Parr and main architect of the Magnum Infinity Playground.
“Magnum has always celebrated pleasure and indulgence through the perfect combination of decadent chocolate and rich ice cream. Today, we are proud to be working with Bompas & Parr who have not only redefined pleasure for our Pleasure Seekers, but created another dimension of intense Magnum pleasure that stays with you longer,” said Susanne Artfelt, Country Director, Unilever Singapore.
Extending the pleasure experience from 22 May till 21 August for the public, Magnum has also collaborated with Orgo Restaurant & Bar to present a special Magnum x Orgo Dessert & Cocktail Menu complete with a mini experience of the Magnum Infinity Playground at Esplanade’s Rooftop Terrace.
Join in the launch celebrations with #CaptureInfinity and @MagnumSG on the following social channels: